CFP - Natty Road 🏈

CFP - Natty Road 🏈

CFP

ESPN's comical CFP spite & greed

Deal strategy: Keep it small to keep it all

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Chuck-D
Oct 14, 2026
∙ Paid
Photo: Ellsworth/ESPN

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ATLANTA — ESPN wants it all. The whole College Football Playoff pie, one game at a time live on ESPN. But that starts to look expensive now that the Big Ten and the playoff committee are pushing hard for 2027 expansion to a 24-team CFP. So, ESPN’s negotiating strategy is about trying to keep it all by keeping it small.

Unless you’ve been living under a rock, you’d know the CFP committee is months into hard-selling an expanded 24-team format for their postseason money printer.

And you’d know the playoff committee gave ESPN first shot at locking down future CFP broadcast rights.

But rather than double all its overhead costs from 12 playoff games to 24, ESPN’s inverse greed is hilarious: The network would rather keep the playoff at 12 teams than split an expansion with competitors.

Unless you have the football IQ of a limp carrot or you’d rather keep getting re-trolled by bot farms than read a linked article, these details on the 2027 CFP expansion are for you:


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